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Bridging Gaps in Veterinary Care: A Case Study in Cultural Inclusion and Community Engagement

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JVR Strategies
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JVR Strategies was proud to support this research in partnership with the Arizona Animal Welfare League (AAWL) and funded by Maddie’s Fund—bringing strategic guidance to a process rooted in culturally competent service design.

Addressing Structural Barriers in Veterinary Care

In veterinary medicine and animal welfare, structural barriers often prevent equitable access to essential care—particularly in culturally diverse and underserved communities. A recently published Frontiers in Veterinary Science article, Bridging gaps in veterinary care: restructuring a community clinic for cultural inclusion in Phoenix, Arizona, offers valuable insights into how intentional, community-engaged strategies can reshape access to veterinary services.

Understanding the Challenge: Barriers Beyond Cost

  • Language and communication gaps, with a majority of residents speaking Spanish at home.
  • Mistrust of formal systems due to historical experiences of exclusion.
  • Logistical hurdles, such as transportation and clinic hours that conflicted with work and family obligations.

Veterinary care access is more than a financial issue. In Phoenix neighborhoods like Central City and Maryvale—areas with high Latino populations—the barriers to care included:

These findings reinforced that access is multidimensional: solutions must address cultural relevance, trust, and local context—not just cost.

Community Needs Assessments: Listening First

At the heart of this effort were bilingual community needs assessments collaboratively conducted with local partners. These assessments surveyed hundreds of pet owners across priority zip codes, guiding decision-making with real insights from the people most affected.

Key takeaways included:

  • High demand for preventive and wellness services, such as vaccinations and parasite control.
  • A strong preference for Spanish-language communication, including direct access to bilingual providers.
  • The value of trusted community connectors (promotoras) in reaching and engaging residents.

These assessments didn’t just collect data; they built relationships and informed a new service model grounded in respect, dignity, and collaboration.

Transforming a Clinic: From Transactional to Inclusive

Using these community insights, AAWL and JVR Strategies guided the restructuring of AAWL’s clinic model to better match community needs:

1. A “Saturday-Only” Community Clinic Model
Clinics were re-scheduled to better align with local work schedules, minimizing time-related barriers.

2. Bilingual Services and Outreach
Adding Spanish-speaking staff and materials ensured that language no longer stood between families and care.

3. Off-Site Clinics in Targeted Neighborhoods
Bringing services directly into community spaces—schools, neighborhood centers, and familiar locations—lowered physical and psychological barriers.

These changes led to increased clinic utilization, expanded care access, and strengthened community trust—an outcome that underscores the power of culturally responsive program design.

The Power of Trusted Community Relationships

One of the most important insights from this work was the role of promotoras—community health workers deeply embedded within their neighborhoods.

By partnering with promotoras, AAWL was not only able to share information more effectively but also to build trust. Residents saw familiar and trusted faces facilitating connections to care, which significantly improved engagement.

This element is critical for any organization seeking to serve communities historically underserved or misunderstood: trust is a resource—and it must be earned first.

Strategic Insights for Veterinary and Animal Welfare Organizations

For organizations working to broaden access to care, this research offers several practical lessons:

  • Conduct community needs assessments before designing services. Data without context can lead to ineffective solutions.
  • Co-create programs with the people you aim to serve, rather than imposing solutions.
  • Invest in culturally and linguistically appropriate outreach to build authentic relationships.
  • Embrace flexibility in service models to meet community rhythms and realities.

These approaches are not only equitable—they are effective.

Read the full story to gain more insight and details on the study